Saul Bass was a graphic designer and filmmaker famous for his design of film posters and title sequences. Over a 40 year career he worked for a range of Holywood's greatest ever film makers. Bass became well known for creating the title sequence for 'The Man with the Golden Arm in 1955.
Bass designed some of the most iconic corporate logos in North America, including the original AT&T "bell" logo in 1969, as well as their "globe" logo in 1983. He also designed Continental Airlines' 1968 "jetstream" logo and United Airlines' 1974 "tulip" logo which have become some of the most recognized logos of the era.